Estimated Intension V1 costs and customers

Estimated Implementation Costs for Intension on Azure

Below is a ballpark cost estimate based on ~720–900 developer hours and ~120–160 supervision hours over a 6–8 week engagement.

Hourly Rates Assumptions

• Solution Architect: $180/hr

• DevOps Engineer: $150/hr

• Full-Stack Engineer: $150/hr

• QA Engineer: $100/hr

• Technical Lead / PM: $175/hr

Detailed Cost Breakdown

Role	Hours	Rate	Subtotal
Solution Architect	140	$180	$25,200
DevOps Engineer	220	$150	$33,000
Full-Stack Engineers (2)	360	$150	$54,000
QA Engineer	90	$100	$9,000
Technical Lead / PM	140	$175	$24,500
Labor Subtotal	950		$145,700

Infrastructure & AI Services

• Azure Video Indexer, Cognitive Search, Functions, Cosmos DB, AKS (pilot scale): $4,000–6,000

• OpenAI (story generation, prompts): $1,500

• Infra Subtotal: ~$6,500

Contingency & Overhead (10%)

• Buffer for scope changes, licensing, incidentals: $15,220

Grand Total Estimate

≈ $167,420

Lean Variant (Cost-Saving)

• Reduce one Full-Stack Engineer and QA scope

• Simplify PM oversight

• Estimated Total: $100,000–$120,000

Key Cost Drivers

• Number of target environments (dev/stage/prod)

• Depth of custom UI/UX polish

• Complexity of AI model integrations

• Security-hardening and monitoring requirements

This range provides a solid starting point. Share any further scope details or architecture diagrams to refine this estimate.

what additional expenses are required to deliver an intension V1 capable of generating revenue for investors. describe customers and marketing approach.

Additional Expenses for a Revenue-Ready V1

Bringing Intension from pilot to a fully productionized V1 demands investment across development, operations, and go-to-market. Below is a high-level budget for the next 6–12 months:

Expense Category	Estimated Cost	Description
Product Development & Hardening	$250,000–$350,000	Complete V1 feature set, UI/UX polish, multi-env deployments, performance tuning, end-to-end QA, security & compliance audits.
Infrastructure & Cloud Runway	$80,000–$120,000	Production Azure Video Indexer, Cognitive Search, Functions, Cosmos DB, AKS; monitoring, logging, backups, and cost-optimization.
DevOps, SRE & Support	$60,000–$90,000	Hire/contract 0.5–1 FTE for CI/CD pipelines, uptime SLAs, and customer support desk.
Sales & Marketing Execution	$150,000–$200,000	One sales rep + SDR commission, marketing collateral, trade shows (NAB, SportsTech), digital ads, webinars, PR agency.
Partnerships & Marketplace Integration	$30,000–$50,000	Azure Marketplace integration, co-marketing programs with Microsoft GSIC, referral incentives.
Business Operations & Legal	$40,000–$60,000	IP maintenance, SaaS licensing agreements, SOC 2 readiness, terms of service, data-privacy compliance.
Total Additional Investment	$610,000–$870,000

Target Customers

• Broadcast & Streaming Networks: Regional and national sports leagues, OTT platforms, news outlets seeking to boost engagement and ad yields.

• Enterprise & E-Learning: Universities, MOOC providers, and corporate training organizations wanting interactive, on-demand content navigation.

• Venue & OEM Partners: Smart-TV manufacturers, set-top box vendors, stadium/arena digital signage integrators embedding Intension as white-label IP.

Go-to-Market & Marketing Approach

• Channel-First via Microsoft:

  • Co-sell through Azure Marketplace and GSIC partnerships.

  • Joint webinars, case studies, and in-portal promotions to drive pipeline.

• Direct Sales & SDR Outreach:

  • Hire a dedicated account executive targeting media buyers and L&D leaders.

  • SDR team to qualify leads via LinkedIn, industry events, and inbound content downloads.

• Content & Thought Leadership:

  • Publish success stories (35–50% engagement lifts) and ROI calculators in trade publications (SportsBusiness Journal, eLearning Industry).

  • Host quarterly webinars demonstrating live pilots with marquee partners.

• Event-Driven Demand Gen:

  • Sponsor and exhibit at key conferences: NAB Show, CCW (Content & Communications World), DevLearn.

  • Offer pilot discounts for event attendees to accelerate adoption.

• Ecosystem Incentives:

  • Referral bonuses for system integrators and Microsoft field sellers.

  • Co-innovation grants for academic and NGO pilot programs to showcase social impact.

By pairing a revenue-ready V1 with a targeted, channel-driven sales motion and strong Microsoft alliance, Intension will rapidly onboard marquee customers, drive predictable Azure consumption, and unlock multiple revenue streams for investors.